FBX, or Facebook Exchange is the social network’s latest ads platform that uses real-time bidding that will prove to be highly successful, according to Facebook Product Marketing Manager, Scott Shapiro.
Shapiro hinted that those in the retail, travel and financial sectors can expect to benefit from Facebook’s real time bidding offering, as it enables advertisers to effectively market and re-market to a highly engaged targeted audiences on the social network.
Facebook Exchange is a consumer-intent (cookie-based) data. FBX ads will be placed on the right-hand side. Home Page and News Feed placements not included. Page Post Ads and Sponsored Stories are also not included.
Triggit Inc. and AdRoll are providers working with Facebook on the Exchange. FBX officially came out of beta four days ago.
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