Convinceandconvert.com recently published an article with this infographic from Zuberance that illustrates the differences between social media influencers and brand advocates.
Influencers can create social chatters, its impact is often short-term and ineffective for driving behavior. Brand Advocates on the other hand generate not just buzz, but leads and sales. In the world of digital marketing, it is truly important to understand the characteristics and motivations behind Advocates and Influencers. Feel free to share.
Read the article here.