Visual plays a very important role in social media. According to a Czech-based provider of social media analytic tools, Socialbakers, 87% of the top most engaging posts were photos.
Canva highlighed 8 great ways to rock your visuals in your day to day marketing on Facebook.
Show a Personal Side
Facebook is not built for businesses to promote their product. It was build for people to engage and keep up-to-date with their friends and family.
One of the mistake businesses make is they treat their page like how they approach traditional advertising. They promote immediately. Instead, it should be used to blend in together with other posts, like how people have been using this platform before businesses infiltrated this platform.
A way to do this is to show off their more personal side. It could easily be about you or your founder.
Highlighting your employees is a great way to make your business more human and give them a more personal touch. A way to do this is by showing people behind your company and give more information about them.
•Highlight their thoughts for the day
•Share what they love about their job
•Show off how they rock their day to day work.
Post Engaging Questions
Posting questions or fill-in-the-blanks is another great way to build engagement on your Facebook page. In general, people loves to share their thoughts. They like to feel heard or feel that they have contributed something.
Using Post Planner’s viral photo discovery feature, the author searched to find out what are the most engaging questions posted by the top 50 brands in the United States. The results? The most viral photos from of top 50 brands in the United States was posted by Walmart and the photo was a … question.
Show Behind the Scenes
What’s happening in your day to day business that you can show to your fans? Go behind the scenes and give them feel like they are a part of your company.
You can showoff what goes behind every product development, a near complete renovation of your store, your employees enjoying their work, your team working on a product that you’ll be launching soon etc. The possibilities are endless.
Whatever it is, it will definitely be appreciated.
Show Your Product
You can definitely use visuals to showcase your products. Let’s start with the most common way businesses approach this. They would usually share photos taken from their website, posts them with a share a link to their website. While this is okay, it can be improved.
A better way to do this is to showoff your products getting used in real life. It could be a photo that your customer shared with your recently to even one of you founder or employees using your products.
Instead of constantly promoting your product and telling people how good your product is, why not get your fans to do the talking for you. An honest praise or review from happy customers will always be more effective than a sales copy or you constantly trying to sell to your customers.
What you can do is simply ask your customers to share their reviews with you and in return they would get a couple or a discount for future purchases. A win-win for both parties. Alternatively, you can highlight them as your fan of the week too.
Read more tips and check out the Facebook images at Canva.