Differences Between Content Marketing and Traditional Publicity

Content marketing uses valuable information that not only attract but also acquire and retain an objective public. It is very important to understand exactly what your clients and targeted audience need to know in order to provide them with the most useful resources without seemingly wanting to sell them something.

Here’s an infographic from attachmedia.com that shows the fundamental differences that exist between content marketing and traditional publicity.

Content Marketing vs Traditional Publicity

 

 

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