According to the recent report published by Content Marketing Institute and MarketingProfs, brand awareness continues to be the top priority for marketers at 82% high. B2B marketers also use social media marketing tactics more than other forms of marketing at 87%.
Today, 72% of all Internet users are actively using social media. What better place to build a brand than where everyone is hanging out?
An article from Canva.com provides tips on Introduction to Brand Building Through Social Media.
1. Quit plugging, start conversing
Broadcasting is dead.
Any marketer who focuses solely on plugging their product or service and doesn’t engage in any real conversations with their audience is not doing their brand a favor.
In order to build a brand through social media, relationships with customers have to be built and cared for. Communication is key – it has to be two-way, and people can sense authenticity a mile away. At the end of the day, you want people to not only know your brand, but to inherently trust it – and that takes time and effort.
2. Build trust in your brand
Talk like a human being.
There’s a human being that sits on the other end of the computer. Many companies fail to grasp this concept, and frequently revert to corporate-speak, even on social media. Leave all that corporate jibber jabber behind – talk like a human being would.
One way you can get started on this is to decide what kind of personality your brand should have. Quirky? Funny? Deadpan? Any semblance of personality would make your brand come across that people can relate to.
3. Tell a compelling story
People love stories. It’s true – anthropologists have discovered that storytelling is central to human existence, and involves a symbiotic exchange between teller and listener. In fact, telling someone a story has the strange effect of getting him or her on board with your idea, as it causes the listener to turn the story into their own idea and experience. Pretty neat, huh?
In the same way, you can make your brand – or the idea of your brand – even more compelling to others by spinning a yarn about it. Involve your customers in your brand story, and they will grow to love it.
TOMS does a killer job of this on Facebook by sharing pictures of those they’ve helped regularly:
4. Be transparent
True friends are always transparent with each other – that is the bedrock of any long-lasting relationship. In the same way, giving your customer a glimpse at the real deal behind your brand is important in building up a healthy relationship.
Buffer is a terrific example of this, and they really rocked the business world when they published all their employee salaries (and more!).
While you don’t have to be so radical, just simply doing things like letting your customers know your big plans, posting a picture of your employee-of-the-month, or how your office looks like during a lunch break would be an excellent start. Simply put, draw them into your world.
Read more at Canva.com